GUIDI / MA+ / LAYER-0 / CAROLYN ROUMEGUERE / RICK OWENS / UMA WANG / GORAN HORAL / TAGLIOVIVO
AREA BARBARA BOLOGNA / HENRY BEGUELIN / MARSELL / L.G.B. & IF SIX WAS NINE / PARTS OF 4
élu by Cristina Nicoletti is a multi-channel retail artisanal luxury goods company.
We were established in 1999 as HB Aspen Inc. doing business as Henry Beguelin USA. The company was founded by Paul and Cristina Nicoletti who continue to own and run the business. In December of 2013 the company was re-branded as elu by cristina nicoletti as the final step in the transformation of the stores to multi-brand.
We now offer approximately 50 unique brands, all artisanal in nature, all in the luxury goods category, and all produced in limited quantities. We focus primarily on shoes, bags and accessories, and with that offer a limited amount of clothing that we deem more “accessorial” in nature.
As Henry Beguelin was mostly “artisanal” in nature when we started to build their business in the states, we continue to develop this theme as élu with new designers of whom we find to be of special interest. The atmosphere and concept of our boutiques therefore continues to focus on handmade, unique, timeless yet modern objects of beauty.